Cowboys owner and general manager Jerry Jones joinedShan and RJ on 105.3 The Fan [KRLD-FM]recently to talk about the fallout from Sunday’s win over Atlanta and more. Here are some of the highlights.
How do you balance the optimism after a big win against the fact the Cowboys were almost 0-2 heading to Seattle?
Jones:“Well, I think this. We have a lot of our football ahead of us, obviously. I would have been saying that had we been 0-2 of how much we got ahead of us. You just don’t like to … get those [losses] on the other side of the ledger from you and have to be making them up. But apart from that it is just the enthusiasm, just the overcoming, just some of the very things we’re talking about this morning is what encourages me going to Seattle.
“Now, we got a lot of work. We’re not taking a football team into Seattle that’s really hitting on all cylinders at all. We got a lot of work to do. You saw it defensively. We got some serious work to do. We got alignments to work on. We’ve got basic, if you will, defensive technique to work on. We’re still working through the kinds of things you might be working through midway through training camp. Now, other teams are, too. And, so, we got a lot to work on, but that’s the good news.
“Boy, if you needed anything for this team was to get out around those fans at the stadium, get out around a win like that, that will do more than if we had another month to work on techniques and structure of our defensive alignment against each one of these teams. This game, folks, this game is about passion. This game is about who wants it the most. It’s more about that than it is some of the things we run in analytics.”
On in-game decision making…
Jones:“I think, in general when we talk about … some of the decisions we made throughout the game, going for it on fourth down a couple of times and really trying it on a fake punt disguise as opposed to just going for it, but we forget the emotional aspect of playing this game. It is there almost in every situation.
“And you can take statistics or you can take the odds and if that’s the way you play it, then you eliminate about 80% of what goes into making a successful play, or in my mind, winning. It’s not so much the decision — right or wrong — when you make it. It’s how you respond after you make it. And I think that’s the way it is off the football field in business.
“Nobody is smart enough to do better than 50-50 on decision making. Nobody in the world is. It’s what you do with it after you’ve made it. If you’ve made a good decision, let it run long, use it, use the enthusiasm of it. But if you made a bad one, make the adjustments and a lot of times the bad decisions have been the things that have made it. I know in my business life, bad decisions, getting in a spot, getting in a hard time has really caused me in the long run to have turned out a lot better.”
What reports have you gotten back from the fan experience at AT&T Stadium?
Jones:“We’ve gone to a lot of trouble to ask our fans how we could do it better, particularly in areas of safety. And we were quite pleased with how it worked out there Sunday. Can we do better? Of course we can, but can we have more fans? Yes, we can, and we can do it safely, and we will adjust accordingly, and we could have had more fans, but we wanted to go at this particular level.
” … I think the NFL has done a great job of getting going on time, getting in the thick of it. We’ve actually kind of had to wake up — if you will, to some degree — our fans by not having preseason, by kind of having this COVID mentality. And, so, this early part of this season has been a wakeup call, so to speak, but, boy, here it comes. We’re doing some exciting things out there and I think the NFL is going to have a big year in spite of the COVID.”
On why NFL TV ratings may be down…
Jones:“I’m just proud that our game has the strength of viewership, it has the strength of interest that makes it, I think, we were the top-5 programs in television. … Now, where I’m coming from here is you can’t just dwell in on a given weekend or a given circumstance. A lot of times we noticed the last few years you have a down rating time when you have an election year, especially a presidential election year, all of that you consider. I do know this: [the NFL is] the strongest, as far as getting somebody in front of a TV set, that is going to make a decision in this country, an economic decision in this country, as far as getting those people in front of the TV set, the NFL is the going and away the most efficient — economically — way to get your message out to a decision maker in this country.”